For this project, Detroit-based Shinola has designed the airline’s new amenity kit bag, while Brooklyn-based D.S. & Durga was tapped to provide “Rose Atlantic” and “Radio Bombay” lip balms and lotions for the kit.
The new amenity kits, which are pouches of personal care items wrapped in sustainable packaging that American provides for premium customers on long-haul international and transcontinental flights, begin rolling out today on flights operating between the United States and London (LHR). This includes service to LHR from Dallas-Fort Worth (DFW); Miami (MIA); Chicago (ORD); Los Angeles (LAX); Charlotte, North Carolina (CLT); New York City (JFK); Philadelphia (PHL); and Seattle (SEA). The kits will roll out across other long-haul international and transcontinental flights throughout the summer.
“American often seeks brands that are rooted in creativity, especially those that celebrate travel before, during, and after the actual journey,” said Clarissa Sebastian, managing director of premium customer experience and onboard products at American Airlines. “D.S. & Durga and Shinola underscore what we value in our partners at American — the ability to inspire connection with people or places that matter and experiences that enrich us.”
As an extension of the partnership, Shinola is creating a desk clock featuring a dial made entirely from the original metal of American’s iconic, but now retired, fleet of McDonnell Douglas MD-80 aircraft. The MD-80s were the long-time backbone of American’s fleet, carrying customers on life’s journey for more than 35 years before it was retired in 2019. Each dial is unique and bears small markings from the aircraft’s decades of service. Clock dials are hand-cut and repolished under the watchful eye of Moto Art in California, with final assembly in Shinola’s Detroit factory.
Shinola is creating a limited 1,000 desk clocks, and there are two options to snag one. Customers can purchase an MD-80 desk clock with a vintage American Airlines logo at this link or without the logo at this link. Additionally, later this summer, Shinola wall clocks will be featured in select Admirals Club lounges.