Shinola introduces ‘ice monster’ watch

by Stephen Garner

Shinola has introduced its newest addition to its “Monster Collection” – a series of special-edition automatic dive watches that pay tribute to the natural beauty of the Great Lakes – the Ice Monster. The Great Lakes, now known for shimmering summer escapes, were once great glaciers. And the sandy shores of America’s third coast were carved by a Michigan Ice Age. Inspired by the mile-deep sheet of ice that buried the brand’s home state ten millennia ago, the Ice Monster is Shinola’s strongest and lightest watch to date.

The new Ice Monster watch features a 43mm case, three-link bracelet crafted from brushed titanium, and is finished with a glossy white enamel dial. Resistant to corrosion in sea water and chlorine, titanium is as strong as steel at merely 45 percent of the weight. Powered by the brand’s SW200-1 automatic movement and rated at 30 ATM, the Ice Monster is designed to meet ISO 6425 Dive watch specifications. The watch also features 26 jeweled bearings that help reduce friction to maintain accuracy, and a 38-hour power reserve.

As with all Shinola Monsters, the Ice Monster’s packaging is reminiscent of a tackle box and is built from strong steel. Included in this Monster rendition is a booklet of wonderful images captured by Detroit native and photojournalist Amy Sacka, who has been chronicling the Great Lakes’ patterns to bring awareness to a critical challenge: the ice seasons are shrinking. For four straight winters Sacka journeyed all over the Midwest in pursuit of Great Lakes ice – documenting her travels and the stories of those she’s met along the way who have experienced this decline:

The Ice Monster is now available for $1,675 at Shinola stores and


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