by Brian Lipton

ShinolaShinola has introduced Lake Erie Monster limited-edition timepiece, the brand’s first dive watch and first timepiece to utilize an automatic movement.  There are only 500 timepieces being produced, and it is sold in a set that includes a Princeton Tech diver’s flashlight and a diver’s map of the Great Lakes for $2,250.

Named after an unidentified creature first spotted in 1783, the Lake Erie Monster watch celebrates the Great Lakes as well as the explorers, sailors, pioneers and divers who have spent centuries discovering the wonders of the nation’s largest fresh water lakes.

Machined from stainless steel, the 43mm case was inspired by the elegant lines of classic sailing ships, and their movement through the water. The watch is rated for depths up to 1000 feet (30ATM) and features a double dome sapphire crystal with anti-reflective coating. The Lake Erie Monster timepiece is engineered and tested in-house to meet the industry standard for dive watches, ISO 6425.

The timepiece features a unidirectional rotating bezel with ceramic insert and a black enamel dial. Super Luminova indexes allow for maximum visibility and the diver down flag is represented at 12 o’clock. The unique caseback illustrates the Lake Erie Monster with a genuine blue sapphire eye and completes the legend with the most recent sighting of the monster. It is powered by the Argomatic R-150 automatic movement, which features 25 jewels and a 40-hour power reserve.  The movement is manufactured by Ronda in Switzerland and the watch is assembled in Shinola’s Detroit watch factory.

The company is also introducing 10 limited-edition Lake Erie Monster Backpacks and 10 limited-edition Lake Erie Monster Rolled Flap Bags. Designed, stitched and assembled in Detroit, these Shinola leather pieces pay homage to our great state and its rich history of artisans.

ShinolaIn addition, Shinola has partnered with Detroit-based StockX, the world’s first online ‘stock market of things’ for high-demand consumer products, on a historic offering to IPO of the Lake Erie Monster watch directly onto the StockX platform. The StockX IPO is for five unnumbered ‘000/500’ Lake Erie Monsters, each paired with a-of-a-kind Lake Erie Monster Tech Portfolio and a special authenticity card; these sets is not otherwise available to the public or to be purchased at retail.

Bidding on these sets will take place from 10am on November 7 through 10pm on November 12.  Funds raised from the bids will be distributed to the Cleveland Metropolitan District’s Project ACT, The Empowerment Plan and Detroit Children’s Fund.

“StockX has been built, in every way, to replicate the functionality of the worlds’ stock markets” said Josh Luber, CEO and co-Founder of StockX. “That functionality, on one hand, provides a more efficient secondary market, but it also facilitates a better way to release products into the market. For our first watch IPO, the opportunity to work with Shinola, another Detroit company, on their first mechanical watch was a perfect fit.”

We are thrilled to partner with StockX on their first watch IPO,” said Jacques Panis, president of Shinola. “It is a great way to celebrate our first automatic timepiece by honoring the cities that were born on the shores of Lake Erie and raising money for three important charities in Detroit and Cleveland – The Empowerment Plan, Detroit Children’s Fund and Project ACT.”