Shoppers Are Buying Clothes Just For The Instagram Pic, And Then Returning Them
Buying clothes for a fancy event, tucking in the tags, and returning them to the store the next day has for years been the strategy of thrifty shoppers. Today, people are doing it just for the ‘gram. According to a survey commissioned by the credit card company Barclaycard, nearly one in 10 UK shoppers (9%) admit to buying clothing only to take a photo on social media. After the “outfit of the day” makes it online, they return it back to the store. The survey of 2,002 adults showed that shoppers aged 35-44 are the most likely to do this, and men outnumbered women. (That being said, the survey omits teenagers, a massive demographic for Instagram). According to Barclaycard, the introduction of “try before you buy” policies at online retailers—where people pay for clothing they ordered online after they’ve tried it on at home—could be contributing to this trend. Read more at Quartz.
