Shoppers Are Choosing Experiences Over Stuff, And That’s Bad News For Retailers
by MR Magazine Staff
Jan 12, 2016
consumers are plenty willing to open their wallets, but what they choose to buy reflects a fundamental shift: Increasingly, shoppers are passing up the cashmere sweaters or leather handbags and instead shelling out for experiences such as a beach vacation, a dinner out on the town or a concert. “People are saying, ‘I’ve got enough stuff. I want to pamper myself a bit and do something that makes me feel good,’” said Steven Kirn, executive director of the University of Florida’s retail education and research center. Read more at The Washington Post.
