Click and collect is beating mobile as the retail technology that has most impact on the way consumers shop. Almost one in five (18.93%) of shoppers said click and collect changed the way they shopped in 2015, according to data from Atomik research carried out on behalf of retail marketing agency Live & Breathe. In comparison, 11.79% of respondents said smartphones changed the way they shopped, while exactly the same percentage said the same about tablet computers. Only 3.96% of those questioned claimed that smartwatches have changed the way they shop, although the technology still has limited penetration in the overall population. Even though click and collect is being embraced by consumers – 28% cite it as a key element of what is making online retail better – the desire for cheaper products is still paramount. Read more at Marketing Magazine.