Brickell City Centre
by Stephen Garner

Brickell City CentreThe new retail center at Brickell City Centre in Miami, Florida will open to the public on Thursday, November 3 with its first group of stores. A select group of more than 100 committed retail stores will showcase their concepts at the center for the first time at 10 a.m. that day. The kickoff will be followed by a larger rollout of not-to-be-missed experiential events that will welcome the majority of retailers opening their doors throughout the next few weeks.

The largest privately-funded project in the U.S. when it broke ground, the nine-acre, $1.05 billion mixed-use development will elevate the downtown Miami pedestrian experience and breathe new life into the neighborhood.

After four years of construction, the expansive three-level, open-air retail center will unveil half-a-million square feet of high fashion, dining and entertainment, anchored by Miami’s first new Saks Fifth Avenue in 30 years and the country’s first CMX theater, a subsidiary of Mexico-based Cinemex, the sixth largest cinema chain in the world. In 2017, Brickell City Centre will also welcome Miami’s first Italian food hall, which will take up three floors of the project.

The center joins the project’s other completed towers, including its two, 390-unit luxury condominium residences, two class-A office buildings, which are leased so far by Akerman LLP and WeWork, Uruguayan restaurant Quinto La Huella and signature rooftop bar Sugar, both of which are located at Brickell City Centre’s flagship hotel, EAST, Miami.

Brickell City CentreLuxury brands will be located throughout the street-accessible first floor. Others will open on the second and third floors, emphasizing premium and contemporary retailers along with a mix of beauty, home decor, jewelry, apparel and other stores. The restaurants and bars, an integral piece of the Brickell City Centre retail concept, will be situated throughout the third floor, offering a mix of fine dining, casual fare and new international brands opening flagships in the U.S., providing a unique vertical shopping experience.

“Brickell City Centre is a destination in and of itself – with the hotel, cinema, and other attractions creating an environment where shoppers want to stay longer and make a day out of their visit,” said Debora Overholt, vice president of retail at Swire Properties. “We’re also looking forward to Brickell City Centre’s strong collection of men-specific retailers, with brands like Boglioli, Kiton, Baldinini, Stitched – which will have a scotch lounge – and Acqua di Parma, which will operate a barber shop within its store. BCC’s Saks Fifth Avenue will even have men-specific stylists and luxury dressing rooms.”

“Brickell City Centre is certainly a first for Miami and will inevitably solidify the city as a true world-class destination. What we’ve done here is unique; there’s no handbook or manual for it because it hasn’t been done before,” added Stephen Owens, president of Swire Properties. “We have carefully created a vertical shopping experience that is very urban in its design, with many firsts and many internationally recognized retailers. I feel privileged to finally share with the world what we felt was always missing in Brickell: a destination.”