Q: I saw that clothing has become the biggest seller on Amazon. As a menswear retailer, I was wondering how Amazon and other online sellers are affecting the sales of men’s basics in particular.
Should specialty retailers get out of selling tees, socks and other basics that can easily be found online? I’m not worried about my higher-end items, but even denim seems like it could be a basic now.
Steve Pruitt: You’re right—basics are categories that do well online. So, what should you do? Sell more specialty items that are not sold online, and focus on giving your clients top-notch, personalized service. An online seller can never replace this type of human interaction.
Just remember, there have always been places to buy cheaper merchandise. Distinguish yourself by your products and service, and you won’t have to worry about online competitors.
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