Should You Be Investing Your Money In Sneakers?

by Stephen Garner

Sneakerhead culture began 30 years ago as an underground movement. Now, thanks to the casualization of fashion and increasing dominance of ‘athleisure’ and streetwear, it has, in recent years, well and truly exploded into the mainstream. As the numbers of people interested in copping super hyped trainer releases increases, the brands that sell those trainers have profited from the opportunity by leveraging scarcity as their business model, creating a disparity between demand and supply in order to generate maximum brand hype. Read more at Evening Standard.