SID MASHBURN LAUNCHES WHOLESALE WITH MR PORTER EXCLUSIVE

Online menswear retailer Mr Porter has launched an exclusive wholesale partnership and a capsule collection with Sid Mashburn.

Beginning today, Mr Porter will be the only authorized destination beyond Sid Mashburn’s own channels where shoppers can purchase the brand’s signature menswear, which is steeped in American traditionalism and refined with a contemporary approach. The new relationship will also expand Sid Mashburn’s online reach to Mr Porter’s global audience of more than 170 countries.

The 40-piece exclusive collection will include a curated selection of Sid Mashburn’s elevated tailored clothing, sportswear, footwear, and accessories. Standout pieces include his signature Kincaid jacket, corduroy trousers, the nylon Travelers Trench coat, a range of spread collar dress and sports shirts and suede tassel loafers. The collection retails between $85 and $1,750.

“As longtime admirers of Mr Sid Mashburn’s work, we are proud to be the first multi-brand retailer for his signature designs,” said Sam Kershaw, buying manager at Mr Porter. “We know that modern tailoring is integral to our customers’ day-to-day lives, so we are thrilled to offer something they can’t easily access anywhere else.”

“Mr Porter has really defined an online style destination on a global scale,” added Sid Mashburn, CEO and designer of Sid Mashburn. “We’re super honored to be included in their line-up and can’t imagine a better partner for our first foray into wholesale.”

To celebrate the partnership, Mr Porter will launch a dedicated editorial article on its weekly digital magazine, The Journal, on Thursday, September 26th, as well as an event in Austin, Texas on Tuesday, September 24th at Soho House’s Cities without Houses.