SLAM JAM TO POWER REEBOK’S NORTH AMERICAN AND EUROPEAN EXPANSION

Luca Benini, Founder of Slam Jam (shown above.)

Authentic Brands Group announced more details on their plans with Reebok, who they acquired in 2021. Since that time, Authentic has employed an expert strategy to restructure operations regionally around the globe. The new announcement is for their partnership with Slam Jam, a premium lifestyle distributor, to expand Reebok’s presence across the United States, Canada, and Central and Eastern Europe.

“We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact,” said Luca Benini, Founder of Slam Jam.

The new partnership makes Slam Jam a key component of Reebok’s global network. Founded by Luca Benini in 1989, Slam Jam has long been a force in fashion, streetwear, and sneaker culture. With a reputation built on curatorial precision and cultural credibility.

“Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space,” said Steve Robaire, EVP, Reebok at Authentic. “Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.”

As a global brand development and licensing platform, the partnership with Slam Jam underscores Authentic’s mission to unlock Reebok’s full potential.