Small Retailers Strategize After Weak Holiday Sales

by MR Magazine Staff

A disappointing holiday shopping season has small and independent retailers thinking about how to get customers interested in shopping in 2016. January is the time for retailers to evaluate every aspect of their business and start making changes to improve sales, says Bob Phibbs, CEO of The Retail Doctor, a consulting company based in Coxsackie, New York. The type of merchandise they sell, the appearance of their stores, their marketing programs and staff training should all be re-examined, he says. Strategizing is particularly important after a tough holiday season. Read more at Chicago Daily Herald.