Pakistan-based denim company Soortyhas announced its newest innovation, Zero Stone, which aims to revolutionize traditional denim stonewashing.
The newest in Soorty’s Smart Laundry system gives the stonewash appearance to denim without using pumice stones. The method requires minimal natural resources and reduces the use of chemicals as well. Also part of the Smart Laundry system is Soorty’s Smart Blue concept, which reduces the use of water and discharges zero hazardous chemicals. Read more at California Apparel News.