Southern Tide has teamed up with Rheos Nautical Eyewear on the brand’s first-ever eyewear collection.
For this collection, each frame is made from a featherlight material to ensure that it floats if dropped in the water, as well as with reinforced hinges built to withstand three times the force of standard sunglass hinges. All sunglasses boast Rheos’ signature Nylon Optics, which have been tested by a third-party lab to offer clarity superior to glass lenses while providing greater impact resistance and comfort.
The collaborative collection offers men’s, women’s, and unisex floatable silhouettes, with new colorways that include Boat Blue, Sandbar, and Black Tortoise – along with Rheos’ core Matte Tortoise and Gunmetal Gray. Prices start at $78.
“Our partnership with Rheos combines both technology and style – perfect for those who come to Southern Tide seeking clothing and accessories that fit into their active lifestyle,” said Christopher Heyn, CEO of Southern Tide. “The Rheos x Southern Tide Signature Series celebrates just that, with durable, lightweight material and floatability that caters to those who enjoy life on and near the water. We look forward to furthering our offerings and connecting with both the Rheos and Southern Tide audiences in a new and different way.”
“We’re thrilled to finally announce this partnership after months of design, preparation, and behind-the-scenes team effort,” added Jake Berton, co-founder and CEO of Rheos Nautical Eyewear. “For our first brand collaboration to be with such an esteemed company, and one that shares our core values as a small and growing family-owned business, is truly a dream.”