Lifestyle apparel brand Southern Tide has opened its second signature store, operated by Island Sport, in the brand’s hometown of Greenville, South Carolina. The first signature store, also operated by Island Sport, is located in Kiawah Island, South Carolina.
Located at 200 North Main Street, the 2,800 square-foot store includes a wide array of Southern Tide merchandise for men, women and youth. As an ode to its roots, the store will contain a special “Made in Greenville” section that will feature other local brands and artists. Some additional store visuals will include special pieces done by local artists as well as specially designed t-shirts that will be exclusive to the Greenville store.
“Southern Tide will be a top destination in our downtown, and we look forward to having them open their doors,” said Knox White, Mayor of the City of Greenville. “The number of unique stores and offerings in our city continues to grow, and Southern Tide will no doubt add yet another quality retail presence on Main Street.”
“Southern Tide is excited to finally have a signature store come to our hometown,” added Christopher Heyn, CEO of Southern Tide. “We are proud of our roots. We know the people of Greenville are as delighted as we are to bring this unique shopping experience to downtown.”