by Stephen Garner

Southern Tide has announced two new collaborations.

The prep brand has teamed up with sneaker brand SeaVees and fragrance and skincare brand Fulton & Roark. These collaborations will allow Southern Tide to explore new product categories that have been highly requested by customers for years, while at the same time gaining exposure to different audiences.

The Southern Tide x SeaVees collection unites SeaVees California style with Southern Tide’s adventurous coastal aesthetic, and includes sneaker styles for both men and women, designed with an East Coast-meets-West Coast approach.

“SeaVees is excited to launch our exclusive offering with Southern Tide,” said Steven Tiller, CEO of SeaVees. “The combination of their Southern roots and our California origin celebrate our shared appreciation for classic American style. We look forward to introducing this limited-edition collection to Southern Tide’s loyal customers.”

For the Southern Tide’s partnership with Fulton & Roark, the two brands created a unique scent with notes of evergreen, fresh citrus, clove, and white musk.

“We are delighted to be working with Southern Tide for this collaboration,” commented Kevin Keller, co-founder of Fulton & Roark. “For years, we have admired Southern Tide’s ability to innovate within casual fashion using high-performance fabric and thoughtful design. I’d like to think our shared belief that a focus on the little details can make a big statement is evident in our new collaboration.”

“We are thrilled to collaborate with two brands we admire and feel align perfectly with our Southern Tide lifestyle and adventurous attitude,” added Christopher Heyn, CEO of Southern Tide. “SeaVees and Fulton & Roark complement our brand well by bringing two highly requested categories — footwear and fragrance — to our customers. We really respect that both brands carry expertise in their own categories, and bring innovation and uniqueness to the marketplace.”

Heyn continued, “The first time we met Steven Tiller, CEO and chief designer of SeaVees, we were drawn to the brand’s background and identity, and loved the California culture they bring to every design. We knew we could create something really special for our customers by joining forces. In addition, after hearing great things about Fulton & Roark, we were able to meet co-founder Kevin Keller and learned about their forward-thinking and the uniqueness of their award-winning products.”

Products from both collaborations will be available on and at participating Southern Tide signature stores.