Southern Tide has teamed up with the South Carolina Hospital Association (SCHA), which aids hospitals and health systems across the state, on a new campaign. Through this campaign, Southern Tide is working to raise much-needed assistance for the hardworking healthcare professionals on the frontlines in South Carolina and beyond through the “Hats Off to Our Healthcare Heroes” campaign, which launched this past Sunday, April 5th.
Southern Tide will provide aid through sales of a special limited-edition performance cap and t-shirt– emblazoned with an original design meant to show gratitude and recognition for our medical communities. The special edition unisex performance cap and t-shirt will be available on SouthernTide.com where Southern Tide will donate $15 per cap, $23 per short sleeve tee, and $28 per long sleeve tee, representing 100 percent of Southern Tide’s profits, to SCHA for every unit sold through April 30th. This donation will go towards supporting healthcare workers, including physicians, nurses, and other hospital staff.
“Southern Tide is thrilled to partner with our friends at the South Carolina Hospital Association for this special initiative during these uncertain times we are facing,” said Christopher Heyn, Southern Tide CEO. “We couldn’t think of a more deserving group of heroes than members of our medical community who are working tirelessly around the clock. In the upcoming weeks, we look to build upon this campaign and kick-off relationships with additional states. We want our frontline heroes to know that we are with them every step of the way and are incredibly grateful for all that they do.”
“Southern Tide embodies a South Carolina brand with wonderful products and a big heart,” added Thornton Kirby, president and CEO, South Carolina Hospital Association. “Whenever South Carolina is in need, Southern Tide is the first to step-up. The South Carolina Hospital Association is honored to partner with them to help the real heroes of COVID-19, our selfless and committed healthcare workers. Together, we will beat this.”