SPERRY LAUNCHES SEACYCLED COLLECTION FOR EARTH WEEK
Sperry is introducing a new purpose platform, All For Water, Water For All, to celebrate Earth Week 2022. The initiative expresses the brand’s commitment to a more sustainable future and Sperry’s declaration that all people are welcome on the water and should have access and the ability to enjoy it.
Focusing on sustainability without compromising style, Sperry has dramatically expanded its SeaCycled collection of footwear made with recycled and eco-friendly materials and manufacturing processes. This season’s innovation includes recycled canvas uppers made with 100% recycled polyester (rPET): On average, the equivalent of 12 recycled plastic bottles is used to make one pair of the shoes. Reclaimed leathers made from repurposed leather waste and recycled rubber outsoles that keep rubber out of landfills are also used in the range. By 2024 Sperry’s goal is that 50% of the models produced will be part of the SeaCycled Collection.
“Sperry’s customers want sustainable products but are willing to make zero compromises. They need to look good, be made well, and be offered at the same price,” says Sean McDowell, SVP of Global Product, Sperry. “With these qualifications in mind, we have proudly designed several undyed styles that celebrate the materials while using less water and energy, and producing less waste.”
To help educate and inspire consumers, Sperry has partnered with PangeaSeed Foundation, an international nonprofit organization that utilizes the universal power of art to further the conservation of our oceans. Leaning on their global network of creatives, they have chosen four artists from around the world to create a series of animations reimagining the science behind Sperry’s seasonal innovations.
Sperry has also renewed its partnership with Waterkeeper Alliance. Activities include raising awareness and connecting communities to their waterways with clean-up events as well as educational opportunities for Sperry employees and consumers.
Key styles in the 2022 SeaCycled collection include the Authentic Original Boat Shoe, Sperry’s classic boat shoe made with reclaimed leather uppers in handsewn construction; the Captain’s Moc – inspired by Sperry’s iconic Captain’s Oxford shoe with upper, linings, and laces made from 100% recycled polyester, and a lightweight EVA outsole; and the Soletide Racy – a sporty low-profile sneaker made with reclaimed leather uppers and recycled rubber outsoles. Prices range from $59-$95. SeaCycled styles are sold on Sperry.com and at select retailers, with new styles launching throughout the season.
