Sperry taps john legend as global brand ambassador

by Stephen Garner

As Sperry gears up to celebrate its 85th anniversary, the footwear brand has named John Legend as its new global brand ambassador. The brand will be working with the Grammy and Academy Award-winning artist to celebrate over eight decades of footwear, highlighting Sperry’s vast archive, as well as new silhouettes for 2020 into 2021.

Sperry and Legend will work together to present the “Sperry Legend Edit,” a selection of Legend’s favorite Sperry shoes. The boat shoes, boots, and sneakers chosen by Legend from Sperry’s Gold Cup, Cloud, and Top-Sider collections will be exclusively highlighted on the brand’s website.

“I am honored to partner with Sperry as global brand ambassador, as the brand celebrates its 85th year,” said Legend. “The company is one of America’s most beloved brands, and I’ve loved their shoes for a while. They’re timeless, classic and there is a wide variety to choose from. I’m excited to share the Sperry Legend Edit – a selection of my favorite Sperry styles.”

“John Legend is an all-American artist, philanthropist, and family man,” added Melissa Romig, digital marketing director at Sperry. “His personal style is impeccably classic, with a hint of an edge. As we celebrate Sperry’s 85th anniversary, there is no one more suited for us to partner with than John, who represents strong values, and timeless elegance. We are excited to be working with him as our global brand ambassador.”

The Sperry Legend Edit is available exclusively on sperry.com now through the first quarter of 2021, with new drops happening approximately every month.


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