Sperry x Bionic
by Stephen Garner

Iconic American footwear brand Sperry is launching an on-going sustainability platform, dubbed “Look Good, Do Good.” 

The brand’s first initiative for this new platform is the launch of a collection of shoes for men, women, and kids, made with Bionic — a material spun from plastic recovered from marine and coastal environments. 

A selection of best-loved silhouettes – Sperry’s Authentic Original boat shoe; the Captain’s CVO- a signature lace-up sneaker; and the women’s Crest Vibe sneaker, will be constructed with this new material and will featur styling inspired by vibrant, multi-colored spinnaker sails with patchwork pieces and heavy stitching details.

Additionally, the collection’s packaging will feature eco-friendly innovations. Shoe boxes are made from post-consumer recycled material, are printed with water or soy-based inks and have no added adhesives.

Sperry x Bionic

“We are a brand born of the sea,” said Kate Minner, CMO of Sperry. “It is our duty to get involved and protect the waterways that stretch across the globe and connect us all.  We are proud to work with Bionic and Waterkeeper Alliance, who are creating a global infrastructure for recovering plastic from coastal and marine environments.”

Sperry’s support of Bionic’s mission to set up recycling facilities and organizes beach cleanups around the world with NGO partner Waterkeeper Alliance, will help raise awareness for the issue of ocean pollution, sponsor beach cleanups to help reduce the 8 million tons of plastic that enter our oceans each year, and transform tons of marine and coastal plastic into shoes. 

The Sperry Bionic collection will be available in March, to coincide with World Water Day, at Nordstrom, Dillard’s, Macy’s, Zappos and Sperry.com. Retail prices range from $70-$100. 

Sperry x Bionic