In 1932, ski champion Willy Bogner Sr. and his wife Maria started the Willy Bogner Ski Company in the center of Munich. 90 years later all of their unique innovations and technical advancements have earned Bogner the reputation as a leader in the “athluxury” world.

Still family-owned, Bogner is now a complete lifestyle brand for men, women, and children, including a younger, technical contemporary collection called Fire + Ice. In all their divisions, the Bogner brand makes the wearer look fabulous, on and off the slopes.

To celebrate their 90th birthday Bogner has created “Frozen Riviera” A capsule for A/W 2022 which is a cross collection of sport and fashion representing the future of the brand. The capsule explores new techniques and materials with a palette of rich blues and off-white enlivened with gold details.

This season the men’s collection redefines relaxed elegance with an eye to the future. Traditional blazers are substituted with modern over-shirt styles in a mix of soft natural fabrics and sophisticated technical qualities. The silhouette is looser on top, more fitted below. Jackets are slightly cropped for a look that is less sportive, more fashionable in true slope to street style.

Also just announced is a special collaboration with the James Bond franchise, who themselves are celebrating 60 years since Bond appeared on film in “Dr. No. Bogner’s relationship with the world’s most famous spy began over 50 years ago when Willy Bogner, Jr. coordinated the first- ever action ski scenes with cameras attached to his helmet. The joint capsule collection will be released later this fall.

Bogner is currently carried globally by the best retailers in the world including Bergdorf Goodman, Saks Fifth Avenue, Mr. Porter, Matches, and Harrods. They compete in the rarefied world of customers who don’t want to sacrifice technology for style or style for technology. Clearly, Bogner is one of very few brands incorporating both into everything they create.

The Bogner showroom is located at 26 Mercer Street in New York City. To schedule an appointment or for additional information, contact Erick DeLeon at e.deleon@bogner.com.

Willy Bogner Jr
Roger Moore wearing Bogner as James Bond in “The Spy Who Loved Me”