With the launch of 34 Heritage’s spring/summer 2020 collection and its recently unveiled brand refresh, the premium men’s brand is hotter than ever.
The denim and casual pant of choice for today’s gentleman is upping the ante even more with its in-stock program, offering retailers an easy way to keep their customer’s happy and coming back for more. And, with retail prices comfortably sitting at $165 to $195 for denim and $175 to $195 for non-denim pieces, the value can’t be beaten.
We recently caught up with Richard Binder, VP of Sales at 34 Heritage, to learn more about the program and he shared his wisdom on the top 5 reasons why retailers should try their replenishment program.
1. Best-sellers at your fingertips.
“Our replenishment program is a collection of core styles that we have available season to season. The collection defines classics and is filled with the key fits and fabrications that are proven with our customer. These styles are always in stock and ready to ship, and refilling an order is quick and simple.”
2. A large range of sizes that are always available.
“Our replenishment program is comprised of three fits – Courage, Charisma, and Cool – in both denim and non-denim fabrications. The styles are timeless and versatile, and can easily be styled according to personal taste. The Charisma is a higher waist anchored by a relaxed straight leg, the Courage is a mid-rise classic straight leg, and the Cool is a mid-rise slim fit, tapered from the knee down. These fits are offered in various washes, light to dark, denim and non-denim, with inseams ranging from 30”-36”, and waist sizes up to 50”. There is truly a perfect fit for every man in our core collection.”
3. Same-day delivery.
“Our goal is to fulfill and ship the order the same day. All styles in our core collection are heavily stocked in our warehouse and we are constantly receiving shipments, so we aim to never run out of a specific size or inseam to send to retailers.”
4. Replenishment that goes beyond the basics.
“One of our best-selling washes in our core collection is Midnight Austin. It’s a luxurious black-dyed stretch fabric washed to achieve a deep navy appearance. It’s offered in all three of our core fits. Our Cashmere fabric is another best-seller, and is offered in a mid and dark wash – it’s a denim fabric, exclusively developed for 34 Heritage, to evoke the feel of cashmere and designed with comfort in mind. Crosshatched lines offer a sophisticated and distinguished look, and its lightweight texture makes it breathable while still feeling substantial.”
5. Unbeatable customer service.
“Our replenishment program is the foundation for 34 Heritage – it is quick and seamless, with orders shipping the same or next day. We are able to provide the ultimate in customer service to our retail partners and customers, offering key styles our customers love, at a speed other brands would have a hard time to match.”
Look for 34 Heritage at the Chicago Collective (booth 6033) at theMart in Chicago from Sunday, August 4 – Tuesday, August 6.