Photos by Diane Bondareff / AP Images for Macy’s
On Sunday, March 25, Macy’s unveiled its annual floral spectacular at its Herald Square flagship store in New York City. From now until Sunday, April 8, the retailer’s “Once Upon A Springtime” floral exhibition may also be viewed at its State Street store in Chicago, and Union Square location in San Francisco.
This year’s themed celebration brings to floral life an original twist on classic fairytales, creating a world of personified flora and fauna, princesses, evil queens, fairy godmothers, and noble knights that lead spectators on a wondrous journey. As visitors enter each show, they will have the ability to choose their own adventure, based on how they begin their trip through the floral fantasy land. From a towering castle where the Princess resides to a meadow of brightly colored flowers, an enchanted forest, and lush lagoon, spectators will play a part in spring’s triumph over eternal winter.
In addition to the magnificent landscaped gardens, Flower Show spectators will have the opportunity to enjoy a host of special in-store events including floral, food, and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.
“This spring, Macy’s Flower Show will transport visitors to the magical world of fairytales, complete with princesses and dragons re-imagined through lush foliage and meticulously designed floral gardens,” said Susan Tercero, group vice president of special productions at Macy’s Parade & Entertainment Group. “Our annual celebration will give more than a million spectators a breathtaking introduction into this world of fantasy, sparking the imagination as they enjoy the first blush of the spring season.”
“This year we have taken the Flower Show to another level through storytelling,” added Rick Pomer, vice president and creative director of Macy’s Branded Entertainment. “Our floral fairytale gives us a narrative to weave throughout the entire show and allows our guests to immerse themselves in the show like never before.”