STADIUM GOODS COLLABORATES WITH K-SWISS ON VINTAGE-INSPIRED SHOE
Streetwear and sneaker marketplace Stadium Goods is collaborating with California lifestyle brand K-Swiss on the launch of the Stadium X K-Swiss Si-18 International. The debut collab under Stadium Goods’ luxury streetwear brand, Stadium, will be available for purchase on July 14th for $135 and features a lifestyle colorway in a classic tennis silhouette.
The shoe will be available for purchase at Stadium Goods stores in New York and Chicago, and online at StadiumGoods.com, Farfetch.com and KSwiss.com. To celebrate the launch, Stadium Goods and K-Swiss will open a special installation on July 12th at the Stadium Goods’ Chicago store, at 60 East Walton Street on the Magnificent Mile.
Early conversations on the collaboration started when K-Swiss discovered an archived sample of the Si-18 International in a warehouse, after most original samples were long gone. While restoring it to its former glory, and alongside conversations with Stadium Goods, both brands decided to collaborate on a footwear style that used the original vintage color blocking, but with Stadium Goods’ signature colors.
“With this cornerstone collab, Stadium Goods is thrilled to partner with K-Swiss on a style we know our customers will love. The vintage feel and classic tennis silhouette made sense with our modern Stadium brand aesthetic and lifestyle, and we can’t wait to celebrate the partnership with an install at our Chicago store,” says Greig Bennett, VP of Brand Creative and Head Designer at Stadium Goods
“It’s been a pleasure working with Stadium Goods to help bring back our iconic Si-18 International sneaker. The Si-18 International is one of the most iconic tennis styles of all time. If you played tennis in the 90s and early 2000s, you knew this was THE tennis shoe. It’s also a pillar in the sneaker and streetwear community and this collaboration illustrates K-Swiss’ vintage style but with Stadium Goods’ modern approach. At K-Swiss we strive to ‘look back, live forward’, and this collaboration allows us to not only preserve our rich heritage but also gives us an opportunity to introduce it to a new audience of sneaker enthusiasts and tennis aficionados,” adds Jon Tang, Senior Designer, Collaborations & Top Tier for K-Swiss.
A second iteration of the collaboration, coming this Fall, will be a reimagination of the same silhouette that ties into K-Swiss’ roots in mountaineering and outdoors.
