by Stephen Garner

Stadium Goods has launched its own premium brand. Called Stadium, the new private-label brand is built on the marketplace’s deep roots in streetwear culture and the community surrounding it.

Led in-house by Greig Bennett, vice president of brand creative and head designer, Stadium is a momentous launch for Stadium Goods, a company that further popularized the intersection between luxury and streetwear with its acquisition by Farfetch and its notable partnerships with Christie’s, Fred Segal, and Alibaba. Stadium Goods has been the modern retailer at the epicenter of the global resale market while offering a distinct and premium customer experience.

From co-founding seminal New York streetwear brand Orchard Street and designing its iconic “Orchard Street Dunks” to revolutionizing tour merch, Bennett brings a deep wellspring of design and brand knowledge to Stadium. “Stadium represents achievement and wisdom gained, not gifted,” said Bennett. “It’s clothing for the ambitious that embodies the culture and hustle of sneakers and streetwear in every stitch. With that in mind, it was important to me to build these pieces from premium materials with a classic aesthetic, for the person who knows what time it is. Stadium signals you’ve arrived.”

Crafted from superior fabrics, the debut capsule from Stadium is primarily cut and sew, and encompasses 11 pieces, including a crisp rugby sweater, a luxe tie-dye hoodie, a classic leather varsity jacket/hoodie combo, and an elegantly casual fleece tracksuit.

Stadium, which retails between $85 and $400, is now available at Stadium Goods stores in New York and Chicago, online at and Farfetch, and available at select boutique retail partners.