STANLEY KORSHAK BRINGS SHAK UNITS BACK INTO MAIN FLAGSHIP

by Stephen Garner
Stanley KorshakStanley KorshakStanley KorshakStanley Korshak
Dallas, Texas luxury retailer Stanley Korshak has been making some changes. The specialty retailer told MR that it has moved The Shak and Shak Men’s units back into its flagship store.

“We made the decision to move Shak Men’s to from the main courtyard into the front of our store back in August,” says Crawford Brock, owner of Stanley Korshak. “We immediately saw the difference in the atmosphere of the store.”

Brock says that when he started to look at the success of the move of Shak Men’s he didn’t hesitate to move The Shak – the retailer’s women’s designer collections – back into the main store earlier this month.

“We’ve been running a strong double digit growth since we made the moves,” says Brock. “It has increased the amount of foot traffic with in the store and creates a lot of positive energy.”