Following the release of their first domestic collaboration which dropped at the beginning of 2021, Starter and Budweiser are at it again but this time bringing it to the global stage with their next drop in the series in honor of the Starter brand’s 50th anniversary.
Joining forces with well-known sports apparel brand Starter, Budweiser tapped the satin jacket originator to create a collection that highlights both of the American brands’ history of influencing culture. Starter has played a notable part in hip-hop fashion culture since the early ‘80s, with well-known rappers and musicians sporting the signature jacket during performances and appearances.
The new capsule blends together the heritage of these two brands by fusing sports, style, and pop culture. Incorporating the infamous bold color scheme of Budweiser and the classic athletic silhouettes of Starter, the collection creates an assortment of standout pieces. Featuring the Starter brand’s take on Budweiser’s logos, the assortment includes graphic tees, sweatshirts, rugby shirts, baseball shirts, satin jackets, breakaway jackets, and hats.
The new Starter x Budweiser collection, which retails between $35 and $170, is now available online at starter-blacklabel.com and hbx.com.