Holley has more than 20 years of experience in apparel, consumer products, and retailing. Since 2014, Holley served as SVP of Brand Operations at Renegade Brands, and for the last nine months, he has been serving as interim CEO for HUF and Lakai. Prior to joining Renegade Brands, Holley held global strategic leadership positions at both Oakley and Mattel. He was also a consultant with Kurt Salmon, where he advised private equity, apparel and consumer products clients on brand growth strategies.
“I am extremely excited about the opportunity to lead HUF and Lakai into the future,” Holley said. “Having grown-up skateboarding, I’ve had a passion for the culture throughout my life.”
Added HUF founder Keith Hufnagel: “Over the past couple of years, I have been able to work closely with Steve and he has really helped us create a foundation for the future. Steve has a solid understanding of our industry and of the HUF and Lakai brands. Even more importantly, he understands our brand DNA and believes in the importance of us staying true to who we are. Steve taking over company leadership means that I can focus even more on our brands and creating great new product.”