Footwear and accessories brand Steve Madden has launched its new spring 2018 campaign and collection.
Earth tones and pinks return on new silhouettes to refresh this season’s collection. A sense of controlled chaos is present in mixes of plaids, florals, and checkerboard prints across all shoe styles. Finally, embellishment feels fresh with clear stones, pearls, iridescence and the addition of whimsical spring critters. The guys are well equipped with smooth slides, futuristic kicks, and new casual favorites.
In a nod to the iconic shoe mogul’s upbringing, this spring campaign finds the Madden team in suburbia.
“I grew up in the suburbs of New York but always vibed more with the city lifestyle – the fast pace and grunge,” said Madden. “This spring, with the help of Caroline, we are bringing that Steve Madden mindset home. Nobody does that better than us!”