STITCH FIX AMPS UP ITS MENSWEAR OFFERINGS WITH EXTENDED SIZING, NEW CATEGORIES
Through the combination of client feedback and data science, online personal styling service Stitch Fix Men is transforming its assortment this fall, expanding into new categories and sizes to deliver personalized fit and size for every guy’s wardrobe needs.
In 2016, Stitch Fix Men launched with 50 brands and 160 fit and size combinations. Now, Stitch Fix Men will offer more than 100 brands and 800 fit and size combinations across a wide spectrum of styles to deliver the most personalized shopping experience for every guy.
Launching to a waitlist of 25,000 men, Stitch Fix Men will carry sizing options up to 3X in tops and pants ranging from 28” x 28” up to 48” x 36” alongside different sleeve and body length options will be available to better serve taller and shorter guys. New product offerings include tailored, performance, accessories and “extras” – a collection of basics including underwear, undershirts, and socks.
In order to achieve this wider selection of sizing, Stitch Fix teamed up with loyal partners who were willing to produces these new sizes like Bonobos, Original Penguin, Tommy Hilfiger, Mavi, and DL1961. The company also has 10 private label brands that will be providing these new categories and sizes.
“Since we launched men’s in 2016, we really leaned into learning what our male customers want,” Chris Phillips, GM of men’s, kids, and exclusive brands at Stitch Fix, told MR. “We spent the last two years learning about fit through data and the product our guys buy. We learned that the opportunity to serve the guys on the tall end of the spectrum, as well as larger sizes, are what was needed. We also saw a need for shorter length in our tops and bottoms – about a quarter of our guys said short lengths that were offered were still too long, so we created new lengths to fit their needs. This is all in order to help make Stitch Fix even more meaningful in our guy’s closet.”
