by Stephen Garner
Stitch Fix

Sharon Chiarella is joining Stitch Fix as its new chief product officer, effective on March 29th. Chiarella joins the personal styling service from Amazon and will report to company president Elizabeth Spaulding.

At Stitch Fix, Chiarella will lead the product and experience organization which includes the product, design, and technical teams that are helping to drive the evolution of Stitch Fix’s model of personalized discovery and radical convenience, positioning the company to capture share amidst the ongoing shift in the retail landscape.

Chiarella was previously vice president of community shopping at Amazon where she oversaw its customer reviews, deals, gifting, wish List, and other customer experience-driven programs. During her 13-year career at Amazon, Chiarella spearheaded some of the company’s most innovative customer experience features, from customer videos and Q&A to one-tap star ratings and Social Shopping Experiences like chat within Prime Video watch parties.

“We are thrilled to welcome Sharon to Stitch Fix, and we know that her deep technical talent and incredible experience building highly effective, beloved consumer experiences at scale will be a huge asset to our business today, and as we reimagine shopping for everyone,” explained Spaulding. “We are very confident about the opportunity ahead for Stitch Fix, and our unique personalization platform. This is just the beginning for Stitch Fix, and bringing talent like Sharon into our team is a great endorsement for our approach, and speaks to the strength of our vision.”

“I am so excited to join Stitch Fix at a time when the retail industry has seen a fundamental shift in the way consumers shop,” added Chiarella. “With the ten-plus year’s Stitch Fix has invested in building technologies that drive a deeply personalized shopping experience, it is uniquely positioned to capitalize on this moment and make online shopping an even more curated, convenient, and delightful experience in a discovery-led ecosystem. I can’t wait to bring my experience scaling accessible and radically convenient consumer shopping experiences to Stitch Fix and help drive the next chapter of growth.”