by Stephen Garner

Since its inception in 1982, Stone Island has developed a worldwide cult following for its cutting-edge outerwear. Neither fashion, nor luxury, nor streetwear, Stone Island has combined the elements of all three into a unique mix that has resonated with the Milanese paninari, the British football diehards, and the North American hip-hop fans alike.

In the world where brands latch on to culture, through its almost four-decade existence Stone Island influenced it. The long roster of its celebrity fans include the Oasis brothers Liam and Noel Gallagher, the rappers Drake and Travis Scott, and the soccer guru Pep Guardiola. But it’s not the celebrity nod that has made Stone Island a cultural cornerstone; it is the brand’s ardent everyday fans who have always appreciated its mix of performance and toughness.

At the center of Stone Island’s success lies its relentless pursuit of excellence in design, and uncompromising spirit of experimentation with fabric treatment and dyeing techniques. This product-oriented stance has secured the brand’s unique place outside of fashion’s hierarchy.

In the brand’s new book, called Stone Island: Storia, Stone Island celebrates its story and history with never-before-seen images and three major texts by Eugene Rabkin, Paul Gorman, and Jian DeLeon. Published by Rizzoli New York, with an introduction by Stone Island creative director and president Carlo Rivetti and a foreword by fashion journalist Angelo Flaccavento, the book will surely delight the brand’s diehard fans as well as those who are new to the world of Stone Island.

A special cover with a slipcase and a poster depicting the history of iconic Stone Island badges has been produced exclusively for Stone Island stores and its websites. The hardcover edition, which retails for $90, is also available in selected Rizzoli stockists.