by Stephen Garner

Stone Island unveils a larger, newly renovated space as it reopens its London flagship store.

Located at 79 Brewer Street in London’s Soho neighborhood, the store covers 3.000 square feet across the ground floor level, an impressive new area that features the Stone Island and Shadow Project collections.

The interior design follows the concept used for all Stone Island stores created by Marc Buhre, the industrial designer from Heidelberg, Germany, and founder of Zeichenweg TM architectural firm. Each element of the space has been created to combine fluidly in a highly functional design.

The bush-hammered stone flooring is used on the walls, and metallic mesh on a steel substructure. Furnishings are in black-stained natural oak, hangers are composed of carbon bars, and anodized aluminum and shelves are in shades of anthracite.