Stores Magazine: Retailers Get Inventive to Attract Shoppers Tired of Traditional Loyalty Programs by MR Magazine Staff Jun 03, 2015 Enrollment in loyalty programs is up but active participation is down. “The goal is to be a loyalty brand, rather than just a brand with a loyalty program,” writes Fiona Soltes. Read more at Stores Magazine. SHAREFacebookTwitterPinterestLinkedinEmailPrint