STORY TEAMS UP WITH PEANUTS FOR NEW INSTALLATION
Story, New York’s ever-changing concept store, unveils its 41st installation “How Original!”, now open through Sunday, October 7.
Produced in collaboration with Peanuts Global Artist Collective, a worldwide arts initiative that engaged seven contemporary artists to blend Charles Schulz’s signature hand-drawn vision with their own individual styles and mediums, the retail experience turns hype culture into a celebration of radical self-expression in an age of remixes and reboots. Drawing on the artistry of the partnership and the spirit of originality that permeates NYC during Fashion Week, Story invites the city to discover the Peanuts gang anew and express themselves through exclusive collaborations with brands ranging from Champion to Herschel, engaging DIY activations, from a sneaker art bar by Vans to a leather handbag customization studio by fashion newcomer I Made That Bag.
For its part, Story designed and developed a series of limited-edition collaborations featuring the Peanuts Global Artist Collective artworks in never before seen ways. Brands including Champion, PinTrill, Herschel, Stance, Kway, Corkcicle, Away and others reimagine the art as apparel, accessories, and collectibles, creating a way for Peanuts fans and art lovers alike to participate in the global event.
“The Peanuts Global Artist Collective is a truly thrilling project that makes contemporary art accessible to everyone by combining my grandfather’s beloved characters with the bold work of these acclaimed artists,” said Lindsey Schulz, granddaughter of Peanuts creator Charles Schulz. “We are delighted to bring the project to a new level of creativity and innovation through this exciting collaboration with Story.”
Story also lends its signature touch through hands on activations and curated merchandise and event programming. September 27, Pitch Night, Story’s designer and maker open call returns to its search for originality. Macy’s CEO Jeff Gennette will be joined by O Magazine creative director Adam Glassman for the night of live discovery and Maker storytelling. Cool-kids brand Rockets of Awesome stops by for a kid-centered DIY event, featuring its Insta-famous metallic bomber jacket. On the pre-made side, there’s cause focused statement-tee brand Prinkshop, quirky-cute dog vases from Katie Kimmel, and paint splattered handmade mugs and accessories by BTW Ceramics.
To coincide with the launch and take the Peanuts Global Artist Collective’s public-art mission outside of Story, Peanuts is unveiling dozens of eye-catching dog bowls designed by participating artist Rob Pruitt inside Story as well as outside a number of other stores, restaurants, and businesses based in Chelsea. The bright red, can’t-miss-them dog bowls, featuring images of Snoopy and a Pruitt signature panda, will be on display from September 5 – October 7.
