Streetwear For Boomers? Noah Makes It Work

The rise of certain colloquialisms has solidified the baby boomer in popular culture as the uncool dinosaur, a person wholly unhip to contemporary taste. Thing is, through the trained eye of NOAH founder Brendon Babenzien — a Gen X’er, mind you — the stereotypes fade to reveal the timelessly cool style of generations past. Fact is, old folks dress well and look cool. Their wardrobes channel an effortless je ne sais quoi, what with the crumpled windbreakers, crisp shirts, and baggy, chest-high trousers. See more at Highsnobiety.

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