The founder of Suitsupply is launching a new venture. At the end of the month, the founder and CEO of the popular tailored clothing brand will open his first Suistudio women’s store in New York City.
Having inherited the racy gene from its big brother, Suistudio launched this season with a powerful message: We’re #notdressingmen, featuring model/fashion icon Rianne ten Haken. Echoed through the collection, it’s pretty clear that the brand seeks absolute equality. Taking women’s suiting every bit as seriously as men’s and asserting this collection strongly stands alone.
The same vertically integrated formula that Suitsupply uses, will now give female consumers access to the brand’s same high quality Italian fabrics like Vitale Barberis Canonico and Ferla, praised in-store experience, and while-you-wait tailoring.
Suistudio recently launched its online store, and it’s already proving to be successful. The key to customer satisfaction is not only the true to size fit, but also offering both “the now” and “the classic” suit styles that women have been asking for.
“We’ve been asked consistently for a long time to make a women’s collection,” said Fokke de Jong, founder and CEO. “Our brand is about bringing high quality product for attainable price points. It isn’t a snap your fingers and done sort of project. After years of preparation, I think we finally nailed it. A perfect fit that our customers are excited to wear.”