Dutch-based clothing powerhouse Suitsupply has launched its spring/summer 2016 campaign entitled “Toy Boys”, a steamy flip-of-the-table where the playboys become the playthings.
“Sometimes it seems like it’s a woman’s world these days, and we just live in it,” said the company in a statement. “The modern woman is a confident tower of power, who knows exactly what she wants. She’s beautiful. She’s brilliant. She’s a bona fide titan. It’s hard not to feel…well, dwarfed.”
Shot by photographer Carli Hermes in South Africa,these perfect photos were achieved by transposing male models onto Ken dolls that scantily clad female models were holding as stand-ins. The result: toy-sized men in suggestive situations with larger-than-life women, in other words, a playful new spring/ summer campaign full of beautiful women and beautiful suits.
Or, as Suitsupply puts it, “the water’s warm, the women are beautiful, and the sky is drenched by the sun. And most importantly of all, you’ve got your best suit of armor on your back. Suddenly, it’s obvious. There’s nothing else to do. Simply sit back, and enjoy the ride.”