GUEST EDITORIAL: PLANNING A REALISTIC HOLIDAY
by Steve Pruitt
Nov 03, 2020
This sees a diversion from the traditional theatrical, musical nature of previous Gap holiday campaigns.
Read MoreThe retail organization expects holiday sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion.
Read MoreA new holiday shopping survey from Accenture also shows that a vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year.
Read MoreDeloitte’s retail and distribution practice projects that holiday sales will exceed $1.1 trillion during the November-January timeframe.
Read MoreThe busiest shopping days of 2018 accounted for 40 percent of the total season’s brick-and-mortar traffic.
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