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Merchandising
SAXX UNDERWEAR LAUNCHES ITS FIRST IMMERSIVE CONCEPT STORE AT HUDS...
by John Russel Jones
Mar 16, 2023
Colorful dedicated displays bring underwear educational experience to life.
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News
SAXX UNDERWEAR CREATES VASAXXTOMY GIFT REGISTRY
by John Russel Jones
Mar 10, 2022
Launch of registry timed with annual college basketball tournament, busiest time of year for vasectomies. Basketball legend Carlos Boozer stars in creative content.
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News
SAXX UNDERWEAR RECEIVES STRATEGIC INVESTMENT FROM TZP GROUP
by Stephen Garner
Aug 25, 2021
As part of the transaction, Brentwood Associates, a Los Angeles-based private equity firm that invested in SAXX in December of 2016, will exit their investment.
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Features
COMEBACK STRATEGY: MENSWEAR MANUFACTURERS PREPARE FOR A NEW NORMAL
by Karen Alberg Grossman
Feb 03, 2021
Here, a cross-section of vendors from different segments of menswear discuss lessons learned and comeback strategy.
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News
SAXX UNDERWEAR OVERHAULS ITS MARKETING STRATEGY WITH NEW PURPOSE-...
by Stephen Garner
Apr 24, 2018
The brand is now channeling marketing resources into impactful initiatives, investing in a collective of men who are some of today’s global change-makers.
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