UNDER ARMOUR MAKES NEW SENIOR MANAGEMENT ADDITIONS
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UNDER ARMOUR MAKES MANAGEMENT MOVES TO FOCUS ON ITS DIGITAL STRATEGY
The athletic brand has announced management and reporting changes that continue to align its digital business against the company’s long-term growth objectives.
Read MoreUNDER ARMOUR CEO BLAMES LOWER NORTH AMERICAN DEMAND FOR ITS THIRD...
Revenue was down 5 percent to $1.4 billion in the third quarter for the brand, with the North American market affecting its business the most.
Read MoreUNDER ARMOUR LAUNCHES SUBSCRIPTION BOX SERVICE
ArmourBox offers subscribers a package of selections curated by a stylist, along with product recommendations that have been sourced from Connected Fitness customers.
Read MoreUNDER ARMOUR OPENS FOOTWEAR INNOVATION HUB IN PORTLAND
The new innovation hub includes a forward-looking biomechanics lab and performance training center for athlete testing.
Read MoreUNDER ARMOUR IMPLEMENTS RESTRUCTURING PLAN
The new restructuring plan aims to “closely align its financial resources to support the company’s efforts to better serve the evolving needs of the changing consumer.”
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