by Stephen Garner

Tailored Brands and its subsidiaries, Men’s Wearhouse, Moores Clothing for Men, and Jos. A. Bank have announced a multi-year partnership with the National Hockey League (NHL), marking its first partnership with the professional sports league. This news follows the announcement earlier this month where Tailored Brand inked a similar deal with the National Football League (NFL).

To coincide with the start of the 2019-2020 NHL season on October 2nd, hockey fans will be able to customize their suits, sport coats, formal jackets, and vests with linings from their favorite NHL teams by visiting any Men’s Wearhouse and Jos. A. Bank stores throughout the U.S. and Moores stores across Canada.

The digitally printed linings for suits and sport coats will include styles featuring NHL team logos through the Joseph Abboud, JOE Joseph Abboud and Awearness Kenneth Cole custom clothing programs at Men’s Wearhouse and Moores and Reserve, 1905 and Traveler Collections at Jos. A. Bank. Men’s Wearhouse, Moores and Jos. A. Bank customers can order custom clothing in-store and select their fabric, fit, and unique details, including the new NHL-themed linings.

This November, in support of Hockey Fights Cancer – the joint initiative between the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) – Tailored Brands will offer Hockey Fights Cancer-themed linings to coincide with the 21st edition of the annual month-long campaign.

“The NHL is the premier hockey league in the world and it is an honor to partner with them to give fans another outlet to express their support for their favorite team, now through tailored clothing,” said Dinesh Lathi, president and chief executive officer of Tailored Brands. “This is the beginning of a long-term relationship between Tailored Brands and the NHL, and reflects our continued investment in creating personalized products and services for millions of our customers across the U.S. and Canada.”

“Men’s Wearhouse, Moores and Jos. A. Bank are widely regarded for delivering innovation in custom clothing,” added James Haskins, group vice president of consumer products licensing at NHL. “We are thrilled to partner with Tailored Brands to offer a wide variety of high-quality products that will enable our most passionate fans to celebrate their favorite teams with NHL custom suits.”