As much as we’re big fans of a more sustainable apparel industry, here’s hoping this trend doesn’t get too much traction in 2023 (your neighborhood cleaner and tailor may agree with us on this one): Fashion tech start-up Tad More Tailoring offers online alteration services, including everything from basic trouser hemming to suit jacket alterations, and can even arrange for (in-person) bridal gown fittings. The company’s mission is to reduce textile waste and save the environment, apparently by having us all alter and adapt the clothing that is already in our closets (or discovered through thrifting) rather than buying new apparel. In 2022 the company performed 23,000 alterations and has set a goal to achieve 40,000 more this year. The company has now invited everyone to join the “No Buy New Year Challenge,” asking participating individuals to not buy any new clothing this year, instead focusing on finding new ways to style the clothes they have.

According to Sarene Alsharif, LDN, MPH the CEO of Tad More Tailoring, “The fashion production industry is the second most polluting industry in the world. Each and every one of us can do something about it by deciding to revitalize the clothes we already have or buying second-hand. With this new year challenge, we hope to show everyone that reducing your fashion footprint can be easy and that by taking simple steps we can have a positive impact on the environment. Beyond that, if the reason that someone isn’t utilizing their current wardrobe is due to ill-fitting or damaged clothes, an internet connection gives everyone access to quality, affordable tailors via the Tad More Tailoring website. This enables people to alter or mend the clothes they already have; saving the environment and money all while supporting jobs in USA. It is a win-win-win!”

Track the campaign’s progress (and keep your fingers crossed) by following the brand on Instagram @tadmoretailoring or TikTok @tadmoretailoring.

Photo by Tima Miroshnichenko