TARGET CELEBRATED NEW HUNTER COLLABORATION AT A CELEBRITY-FILLED FESTIVAL IN PASADENA

Hunter for Target
by Stephen Garner
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Target hosted “The Ultimate Family Festival” to celebrate the launch of its new collaborative collection with British heritage brand Hunter at Brookside at the Rose Bowl in Pasadena, California on Sunday, March 25.

Actresses Tiffany Haddish, Anna Kendrick, Hailee Steinfeld, Jenna Dewan Tatum, Kate Bosworth, and singers Troye Sivan, Charli XCX, Charlie Puth, and OneRepublic were attendance to enjoy the festival-like event that was open to the public.

The event featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Performances by some of the celebrity attendees also took place.

This spring, Target’s partnership with Hunter brings the entire family together to enjoy the great outdoors. Hunter for Target includes home and outdoor goods, as well as boots, sandals, jackets, tops, bottoms, backpacks, duffels, and small accessories for women, men, girls, boys and toddlers. A number of items in the collection are a first for Hunter, including many of the home and outdoor goods, such as hammocks, sunshades and coolers. Hunter for Target includes more than 300 items. Products range in price from $5-$80, with the majority of items under $30. The collection will be available at select Target stores and on Target.com Saturday, April 14 through Thursday, June 14, or while supplies last.