TARGET EXPANDS PARTNERSHIP WITH LEVI’S

Target is building on its decade-long partnership with Levi Strauss & Co. by introducing a new collection of home and lifestyle items, a first for the denim brand.

The duo’s relationship started with the introduction of the Denizen from Levi’s value denim brand in 2011 and expanded in 2019 with the introduction of Levi’s Red Tab brand at Target. As part of the Red Tab expansion, Target is rolling out curated in-store displays to be set in 500 stores by fall 2021. 

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” said Jill Sando, chief merchandising officer at Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”

As Levi’s first home goods partnership, the assortment features items like tableware, quilts, pillows, and more, allowing guests to feel cozy and comfortable during a time when they are spending more time at home than ever before. In addition to home, the collection includes the iconic Levi’s trucker jacket and sleepwear, along with pet apparel and accessories.

Levi’s for Target includes more than 100 items and ranges in price from $3 to $150, with most items under $25. Apparel in the collection ranges in size from XXS-3X for women, S-4X for men, XS-XL for kids, 0-3M-3T for babies and toddlers, and XS-XL for pets.

Given the two brand’s commitments to sustainability and timeless design, the individual materials that make up each item focus on durability and offer more sustainable certifications and claims than any past Target limited-time-only design collaboration. For example, items within the collection feature recycled glass, Fair Trade USA, GOODWEAVE, and FSC Wood certifications.

“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” added Karyn Hillman, chief product officer at Levi’s. “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”

The new Levi’s for Target limited-edition collection launches February 28th at Target.com and in most Target stores.