Target Kicks Off Its Holiday Deals Oct. 10, With A Price-Matching Pledge For Early-Bird Shoppers

Target is trying to win over early-bird shoppers this holiday season with a promise that they will get the lowest prices on gifts. The discount retailer announced Wednesday that from Oct. 10 through Dec. 24, shoppers for the first time will be able to request a price adjustment on any item purchased at Target if the company drops the price later in the season. Target said it will continue to match select competitors’ pricing within 14 days of a customer’s purchase, as it has in holidays past. Target is vying for shoppers’ dollars over rivals that include Walmart, Amazon, and Macy’s. Holiday forecasts are calling for a solid jump in consumer spending. But retailers also face a litany of other challenges, including inflationary pressures and slowdowns along the supply chain. Read more at CNBC.