Target holiday

TARGET UNVEILS 2016 HOLIDAY STRATEGY

by Brian Lipton
Target holiday
Image courtesy of Target

Minneapolis-based retail giant Target has unveiled the company’s 2016 holiday strategy, which includes new and exclusive merchandise in every product category, a new “Wondershop” of curated seasonal items, a television campaign called “The Toycracker” starring John Legend and his wife Chrissy Teigen, and more.

Beginning in mid-November, guests will save $10 off a $50 purchase on a different product category each week, including Grocery, Home, Apparel and Accessories, Trim and Toys. This broad promotion enables guests to save on the gifts and essentials that matter most to them on a weekly basis. In December, the promotion will expand to allow guests to save even more with the option to save $25 on purchases of $100 or more.

Popular promotions from 2015 will return, including 10 Days of Deals, which will feature a distinct offer each day for 10 days. Target also will extend its free shipping promotion by a full week this year, waiving the shipping fee for all digital orders from October 25 through January 1, 2017. Customers also will save money with free returns and an extended Price Match Guarantee, which enables them to price match any purchase made November 1 through December 24, excluding Thanksgiving through Cyber Week.

“Target is at our very best during the holidays, and we’re building on last year’s winning formula to make the 2016 holiday season even better,” said Target CEO and chairman Brian Cornell. “We’re elevating and expanding the offers that helped guests save time and money to make the most of their holidays. Most importantly, guests will find truly exceptional value through broad and simple offers timed to maximize savings on the most-shopped merchandise at each point in the season.”