How Tech Drove Retailer Turnaround Efforts In 2016
by MR Magazine Staff
Jan 03, 2017
Turnaround strategies have become a fact of everyday life in the retail sector. In 2016, we witnessed several longstanding brick-and-mortar brands, under investor pressure and otherwise facing tough market conditions, turn to their turnaround playbooks. Many of the strategies they relied on to breathe new life into their brands had a lot to do with investing in some of the sector’s hottest technology innovations. While the comeback narratives of these companies remain incomplete for now, their IT moves offer them some hope. Here’s how a number of major U.S. retailers deployed new technologies last year in attempts to turn themselves around for 2017. Read more at Retail Dive.
