by Stephen Garner

Ted Baker has launched its spring/summer ‘21 brand campaign, which celebrates life, light, and the beauty of what it is to be British.

Shot in Margate by photographer Felix Cooper, the brand’s new spring/summer ‘21 campaign is an ode to the joyous moments of everyday life, capturing the essence of British summertime. The collection showcases an evolution of the Ted Baker spirit and style, that brings back the eccentricities of British life to create honest moments of joy.

In a world where comfort dressing is key, unstructured tailoring becomes a focus this season. As we move from winter into spring, transitional dressing means layering is still present across the menswear collection. Relaxed shirts are worn over staple t-shirts, where quilted jackets with printed lining offer unique Ted Baker detailing to create a full look for cooler evenings. Print champions ‘70s geometrics and painted stripes round out the assortment to maintain an element of fun.