Ted Baker has launched a new seasonal collection that it says serves as a “love letter to the eclectic influences of modern British luxury and style.”
Called “MiB,” the collection aims to celebrate the unique qualities of British creativity, using premium materials and skilled craftsmanship but without taking itself too seriously.
With each MiB collection, Ted Baker will work with two multi-skilled British collaborators to curate individual edits of the range. For spring/summer 2021 multidisciplinary artists Greta Bellamacina and Kojey Radical share their own unique interpretations of eclectic British style with four of their favorite MiB looks.
The MIB menswear collection sees a focus for lightweight layering pieces, with super-soft cashmere blend knits in neutral hues. Slouchy-fit waffle stitch cardigans are finished with imitation mother of pearl buttons to symbolize the calming prowess of the sea. A more relaxed approach to shirting sees juxtaposing tonal heritage stripes inspired by seaside deck chairs, and elsewhere an all-over T.E.D mismatched typographic print showcases modernized branding. Harrington jackets are casualized for summer in stonewashed denim and water-resistant Italian compact cotton twill whilst overshirts are seen in various iterations including cotton canvas with contrasting suede chest pockets. The much-loved British whippet is a key emblem across the collection and a new mascot for the brand, realized in high build multi pop color embroidery on hoodies and an all-over print on tees.
The MiB collection, which retails between $165 and $425, is now available at tedbaker.com.